Nine Types of Video You Should Be Using in Your Business

People can stay on a website for up to two minutes longer when a video is involved. They are also 64% more likely to purchase a product when it is presented using a video. Video is important to ensuring better engagement and better sales for your business. Yet, there are many types of videos out there. We have outlined 9 different types of videos you should be using to engage your audiences.

1. Brand Videos

Brand videos highlight a company’s or organization’s overall mission, services, and products. These types of videos are typically used on social media. Brand videos are used mainly in larger campaigns and can have the goal of telling your story and reaching your target audience.

2. Event Videos

Having a conference, gala, fundraiser, or another type of event? Include a highlight reel, daily recaps, promotional videos, or interviews talking about the event. This will help your audience know what is going on in your organization and get them excited to possibly attend a future event. These types of videos are also great to advertise for future events.

3. Expert Interviews

Interviews with leaders and experts in your industry is always a great way to connect with customers. Sit down with your CEO, leaders, or experts to discuss updates, hot topics, or upcoming issues. These interviews also help people develop relationships with people in your organization and for your business to seem more personable.

4. Demo Videos

Demo videos help showcase a product, software, or experience. By demonstrating how to use your product, you help your audience understand the product better and feel more confident in buying and using it.

5. Education and How To Videos

Tutorial or instructional videos are used to help teach your audience how to do something and grow their knowledge base. These videos go through a step-by-step process and help your users complete a task.

6. Animated Videos

Animations are a great way to tell a hard to explain or conceptual concept. With strong visuals it allows a different method of storytelling. Videos like the Google Assistant Explainer Video are a perfect example.

7. Case Study and Client Testimonial Videos

Potential customers want to know how your product, service, or organization has helped other customers. Case studies and testimonial videos are some of the best ways to communicate happy, loyal, and satisfied customers or accomplished projects. There is no one better to tell your story than through someone else that has directly been involved.

8. 360° & Virtual Reality (VR) Videos

Virtual Reality and 360 is a new form of video where viewers can scroll around a video and view every angle of the surrounding area. Videos like these allow viewers to experience locations or events and navigate themselves. Check out some of our favorite examples: NASA’s Atlas V Launch and cliff diving in Italy.

9. Live Videos

Live streaming or videos of a live event are a great way to interact with viewers who cannot physically attend an event. It extends the reach of any event you are already putting on for attendees. It can also open an additional revenue stream if you were to charge for their views.

We hope that these types of videos will help you expand your business engagement and reach.

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