How to Choose the Best Video Production Company

Choosing the best video production company can be overwhelming. There are many different companies that specialize in various types of video, editing, and production. The right video production company for you and your business depends on your needs and expectations for the project.

We want to help you find the best company to work with. Therefore, we created this list of factors to consider when choosing the best video production company.

Know what type of video do you want to make

Depending on what type of video you want will drastically change the type of production organizations you will want to hire. The most common types of videos made include:

  • Corporate
  • Marketing
  • Music
  • Training
  • Sales
  • Personal project

You can read more about the different types of videos in our blog post entitled “Nine Types of Video You Should be Using in Your Business.

Typically, some production companies only work with one type f video. Consequently, some specialize in making animated products while other video companies do some animation but work in corporate or marketing videos. Other companies don’t do any animation at all. By deciding what type of product you want will narrow the options you have available to you.

Consider your budget

Businesses often use videos to help raise awareness or market products. That means the video is intended to bring in more business for that organization. Making sure you find a cost-effective production company will ensure you receive the ROI you deserve. Factors that drive up the cost of a shoot include:

  • Amount of people required on set
  • Type of equipment needed
  • How long the shoot will be
  • Graphics or animations
  • Location costs
  • Hiring actors 
  • How much post-production work will be required. 
  • Quality of video – the higher the quality resolution normally comes with a higher price. 

Many production companies provide clients with bids. It is a smart practice to get bids from a couple of different businesses. Additionally, this helps you understand the range of price as well as see how different companies would tackle the project.

We would love to give you a bid on the services we provide.

Find a good company culture

Each company provides a unique culture. Some companies may be more relaxed while others provide a more serious culture. Talking with the producer or manager at the business can help you get a feel for what the business culture is like.

Finding a culture that matches your business as well as the type of style you want presented in the video will help production be smoother. The best video production company is the one that you feel the happiest and most comfortable working with.

Know the production quality you want

Shooting a video in 4K is the highest quality of video you can get. It is also very expensive and may not be necessary for your needs. Lower-quality videos on certain platforms won’t make a difference to the viewer. It will be cheaper for you as well.

Knowing the platform that the video will be used on and what type of quality you want will your production company time, which you will ultimately be saving you money.

Look at the portfolio

Taking a look at the past work of the production company will help you know what to expect from them. It will show you the style of work the business creates and show you what types of videos they are most comfortable making.

If you love the style of the video the company makes but aren’t sure if they are comfortable filming the type of video you want, ask them! Talk to them about projects that they may not display in their portfolio that may be similar to the type of project you would like to complete.

You can take a look at our video portfolio or our photo portfolio for examples.

Consider the reviews the company has received

Looking at the reviews of previous customers on Google, Yelp, or other platforms will provide you important insight. These clients have personally experienced what it is like to work with that production company. It is helpful to know why other people enjoyed, or hated, working with that company.

Choose the best video production company

As you can see, there are many factors to consider when choosing the best production company. While you may not be able to find a video business that perfectly fits your needs, you can get close.

Here at BW Productions, we love working with a variety of businesses and people. We have done everything from live streams with thousands of people, pre-produced video work, and a large crew, to small sets with a single camera operator and a client.

We would love to work with you. Send us a message using our portal here.


For more information on the type of work BW Productions does, check out our home page here.