How Will Live Streaming Help My Business?



The Pandemic has altered many in-person events for the foreseeable future. Live audiences are no longer a necessary part of events and shows. To keep people engaged with their business, companies are embracing a hybrid of pre-recorded and live production video, often through live streaming.

Here at BW Productions, we have helped corporations create live-streamed events that do and do not use pre-recorded material. We are here to help create an event that suits your needs.

What is Streaming?

Streaming is the continuous transmission of audio, video, or other content files from a server to people. When you are using the internet to watch TV, browse YouTube, or listen to a podcast, you are streaming content. The content is stored remotely then transmitted over the internet where. From here, the content can be viewed on-demand.

There are two different ways that media is streamed. Content is transmitted either through User Datagram Protocol (UDP) or Transmission Control Protocol (TCP). Basically, these are different ways of transporting the packets of data across networks that allow you to receive the content you want.

What is Live Streaming?

Live streaming is when performances and events are sent over a platform (the internet) to reach an audience in real-time. The content and the virtual audience are therefore experiencing the even in real time.

Though the content is typically performed live, companies now often include pre-recorded material when conducting a live stream.

Is Using Pre-recorded Material at a Live Stream Necessary?

No, it is not necessary, but it does help. During a corporate event, the host speaks on a platform the entire time. This can get boring after a while for the viewers. Here is why pre-recorded helps engage your audience:

  • Allows for the virtual audience to have a break in a monotonous program.
  • Provides diversity in content.
  • Helps add greater insight and detail to certain projects.
  • Demonstrates abstract ideas more easily.
  • Looks more professional. Pre-recorded content does not have any mistakes because it is edited beforehand.

How Will Live Streaming Help My Business?

Live streaming provides many opportunities that a physical event can’t. It is also easier to produce than an on-demand video. The benefits include:

  • Increases trust in your business.
  • Develops a greater relationship with your clients.
  • Raises brand awareness.
  • Eliminates the need for travel and physical space needed to house the event.
  • Expands the number of people that you can engage with.
  • Reduces cost not just for you, but your audience. You won’t need to spend money on an event center, accommodations, or refreshments.
  • Creates opportunities for reusable video content.
  • Builds engagement.

Basically, live streaming is simpler and expands your audience. Plus live video streaming is cheaper. While it may be a change from your company’s traditional routine, it will be a risk worth taking.