Social Media Image and Video Tips & Tricks

Each social media platform is geared towards a certain kind of user, a specific experience, and type of content. We compiled tips and tricks to help you know how to better engage your followers on each social platform.

As we know, it is a race to grab the attention and engagement of any target audience. It is a competitive race. There are many tools to help you create visual content, video content, and media needed to ensure you will win out your competitors and provide the best content to your audiences. We know that media marketing and media strategy are important to your success. We also have included image sizes and video sizes to ensure the content you are posting on each platform is correctly formated and will be visually appealing.

Facebook

Facebook has about 2.8 billion users, 2.45 of which are active monthly on the site. It is important to know the demographics of this platform so that your content marketing on this platform may be more effective. We want your business’ target audiences to engage with your social messages more.

FACEBOOK DEMOGRAPHICS

SproutSocial has provided a breakdown of demographics by age. This includes:

  • 51% of 13 to 17-year-olds use Facebook
  • 76% of 18 to 24-year-olds use Facebook
  • 84% of 25 to 30-year-olds use Facebook

Here is a breakdown of Facebook’s users according to gender. (Hootsuite)

Basically, when it comes to Facebook, it is best to target males 25 and older and to keep this demographic group in mind while posting.

When providing content to this key public, make sure that your images and videos are correctly sized with these sizing tips.

FACEBOOK IMAGE TIPS AND TRICKS

  • Profile Photo 180 x 180
  • Cover Photo 820 x 462
  • Mobile Cover 820 x 460
  • Shared Image 200 x 630
FACEBOOK VIDEO TIPS AND TRICKS
  • Always upload the highest-resolution video possible.
  • Maximum Facebook Width: 120 pixels.
  • Supported Facebook aspect ratios: 16:9 (horizontal) to 9:16 (full portrait)
  • Facebook’s recommended specs include:
    • Uploading videos in .MP4 and .MOV format.
    • Videos can be up to 240 minutes long.
    • The video can be up to 4GB large
    • A maximum frame rate of 30fps.

Twitter

There are about 330 million monthly active users worldwide and 145 million daily active users on this social media platform. This platform is mostly used for immediate news updates.

TWITTER DEMOGRAPHICS

The breakdown of Twitter’s demographics by age include (SproutSocial):

  • 44% of 18to 24-year-olds use Twitter
  • 31% of 25 to 30-year-olds use Twitter
  • 26% of 30 to 49-year-olds use Twitter
  • 17% of 50 to 64-year-olds use Twitter
  • 7% of 65+-year-olds use Twitter

Males, females, and non-binary people are pretty closely matched in the percent of people using it. Males lead slightly ahead with 3% more. This platform is geared toward 18 to 30-year-olds and a versatile message could be used to target whichever gender of your choosing.

TWITTER IMAGE TIPS AND TRICKS

  • Profile Photo 400×400
  • Header Photo 1500×500
  • Sharing Image 900×450

TWITTER VIDEO TIPS AND TRICKS

  • Always upload the highest-resolution video possible.
  • Twitter has been optimized for videos from handheld capture.
  • The recommended Twitter video ratio is 1:1 (1200 x 1200 pixels).
  • The recommended specs include
    • MP4 for web or MOV format for mobile.
    • The maximum length is 140 seconds
    • Maximum file size 1GB
    • Frame rate 29.97 or 30 fps

Instagram

Instagram has about 1 billion active users worldwide.

INSTAGRAM DEMOGRAPHICS

Instagram’s age demographics according to SproutSocial are below. This shows that young adults are the primary users of this media platform.

  • 75% of 18 to 24-year-olds use Instagram
  • 57% of 25 to 30-year-olds use Instagram
  • 47% of 30 to 49-year-olds use Instagram
  • 23% of 50 to 64-year-olds use Instagram
  • 8% of 65+-year-olds use Instagram

A study also showed that 43% of Instagram users are female and 31% are male. The study didn’t include data on non-binary people. Therefore, young adult women are the primary group to target while using this platform.

INSTAGRAM IMAGE TIPS AND TRICKS

  • Profile Photo 150×150
  • Sharing Image 1080×1080

INSTAGRAM VIDEO TIPS AND TRICKS

  • Always upload the highest-resolution video possible.
  • There are 3 types of video ratios you can post on Instagram: square (1:1), vertical (9:16 or 4:5) and horizontal (16:9). The square 1:1 ratio is especially popular with marketers.
  • The minimum width allowed is 500 pixels.
  • Instagram’s recommended specs include
    • Uploading videos in .MP4 or .MOV format
    • Using a maximum file size of 30MB
    • A maximum length of 120 seconds
    • A maximum frame rate of 30fps.

Social media platforms are geared to providing content to certain demographics and types of people. We hope that our tips and tricks will help you provide the best content for your followers!


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