From corporate videos and commercials to event recaps and meeting recordings, video production offers many ways for a business to improve its competitive edge and tell its story. But what actually happens during the video production process? What happens in each production phase?
If you are looking to hire a production company to create a video for your business, you should know the three main stages of video production:
Much like the beginning, middle, and end of a story, these stages outline the progress of a project from conception to completion.
Production experts know that video project cannot succeed without ample preparation. This is exactly what the pre-production stage is for. Pre-production includes the planning, organization, and strategy development of a project that is completed before a camera ever starts rolling. During pre-production, a video production team organizes different aspects of the project. Below are the most common aspects of pre-production.
- creative concept
- timeline and schedule
- shot list creation
- equipment needs
- production crew
Specialized projects may require other research or planning necessary to prepare for the shoot.
Here at BW Productions, we believe pre-production is the most important stage in the production process. We prioritize planning the details of a project ahead of time so our crew is ready to record quickly and efficiently when they arrive at a shoot. Before we can begin a project with a client, however, the client should come prepared with their vision and needs in mind. Clients should know:
- type of video they want to make
- target audience
- where the video will be used
- overall goals
- any other creative ideas or examples of projects they would like to use as inspiration
Once a project has been adequately planned out, the production stage can begin. During this stage, the production crew arrives at the filming location and sets up their equipment. Then, the crew records interviews, voiceovers, and B-roll (supplemental footage edited into a video to further illustrate the story and theme). Creating a schedule during pre-production proves to be extremely helpful during the production stage!
Take a look at our guide on what to expect while on a video production set.
After all the footage has been recorded, the production team begins the post-production stage. An editor imports the footage from the camera memory cards to a computer’s editing software and creates a rough cut. This is the preliminary version of a video that includes the most important content in sequential order but not all of the final details. Once the client approves the rough cut, the editor makes revisions and adds more B-roll, music, titles, voiceovers, visual effects, graphics, color corrections, and lighting adjustments to tell a fully formed story. An audio engineer syncs the audio with the video and ensures all audio is clear and accurate. The project may go through one or two more edits until the production team and client are satisfied with it. Once the project is approved and finalized, the editor will send the final cut to the client.
These three stages come together to ensure a video production runs smoothly and results in a project that the client will be proud to share. For a more detailed outline of this process, check out this helpful article from 99designs.
For more information on the type of work BW Productions does, check out our home page here