Video is an essential and powerful marketing tool. Because of this, it is important for businesses to stay up to date on current video trends. This is important for their message to rise above the competition and develop their video marketing, content marketing, and any other marketing strategy. We put together a list of five different types of video that will only continue to grow in popularity in 2021. These video trends are:
- Live Video
- Vertical & Ephemeral Video
- Searchable Video
- Animated Video
- Video for Internal Communications
During the COVID-19 pandemic, businesses and brands had to get creative with how they held meetings, engaged with their audience, and hosted events. Live streaming proved to be an effective way to accomplish these tasks while also following safety restrictions. In 2020, watch time for live content increased by 250%, and this trend does not appear to be slowing down in 2021. People are actively looking for live streams, especially on social media platforms like Instagram, YouTube, Facebook, and TikTok.
There are countless benefits to hosting a live stream:
- Cheaper than holding an event
- Feels more authentic to viewers
- Connects consumers and businesses in real-time
- Increases brand awareness
Check out our article for more information about how live streaming can help your business.
Vertical & Ephemeral Video
Have you ever started watching a video on social media and gotten frustrated because you had to turn your phone horizontally to view the video? Smartphones are the norm for this age. Vertical videos are key to quickly grabbing and keeping a viewer’s attention. Social media platforms like TikTok and Instagram Reels have inspired a wave of vertical short-form videos in “snackable” formats. These types of videos have a 90% higher completion rate than horizontal videos, according to MediaBytes. Horizontal videos aren’t going anywhere. However, businesses and brands should consider following this video trend to reach audiences on smartphones.
What are the best platforms to publish vertical videos? We recommend Instagram, YouTube, and Facebook.
Many videos are ephemeral, meaning they only last for a short period of time. Snapchat, Facebook, and Instagram Stories are only available to view for 24 hours. In the long run, these videos feel addictive and engaging. Ephemeral videos are a great strategy for businesses to connect with their followers. This connects to an audience to seem personal and unedited. At BW Productions, we often share behind-the-scenes looks at current projects on our Instagram and Facebook Stories.
When you make a Google search, a video carousel often appears on the top of the page with videos that are related to your search. Videos have become as important in search results as written content. For this reason, it is critical for businesses to make sure their videos are searchable and Search Engine Optimized (SEO). This means businesses should add as much relevant information with their videos as possible so they stand out in search engine algorithms.
How does a business do this? This Envato article recommends:
- Using file names, titles, and descriptions that contain target keywords
- Adding relevant tags and keywords
- Including subtitles and closed captions
- Creating original thumbnails
Another tip: Since 90% of video search results consist of YouTube videos, optimizing a video for YouTube will optimize it for search engines as well.
Follow these pointers and your video will be easier for your audience to find.
Animation also grew popular during the pandemic. This is when people were not able to produce videos in person. Many different styles of animation gained momentum. These include fluid animation, gradients, and motion collages. (see examples of these animation styles here) As in-person production is able to happen again, experts predict that producers will incorporate both live-action video and animation into their videos and storytelling. For example, tutorial videos highlighting a company’s product or service could benefit greatly from showcasing both live video and animation.
Video for Internal Communications
Videos have long been used for businesses’ internal communications. They have become even more important in keeping employees happy and motivated during the past couple of years. As we have seen a rise in remote work, internal videos can help to increase collaboration. These videos also keep messages concise and make employees feel closer to executives and each other.
According to this Vidyard article, some types of internal communications videos include:
- Live streaming and recordings of meetings and events
- Updates and announcements
Employees are already used to watching videos outside of work. Utilizing video in internal communications makes sense. However, many businesses may be intimidated by creating videos, may not have the resources, or simply may not know how to. Video production companies like BW Productions can help these businesses. Here are some tips about how to choose the best video production company.
For more information on the type of work, BW Productions does click HERE