Why is Video Important in Marketing Strategies?

According to the marketing expert business, Hubspot, “86% of businesses use video content as a marketing tool” in 2021. The trend of video being used in marketing strategies is increasing daily. We have created a list of 7 reasons why video should be used in your content marketing, digital marketing, and outreach strategies.


1. Informing and Educating

97% of marketers claim that videos help customers understand their products. (Hubspot)

Businesses are saturating the lives of consumers with choice. This can be overwhelming for many. These consumers have to sort through all of the different brands, styles, colors, models, and minute details of the products around them.

There’s simply too much choice out there. Consumers and businesses are doing a quick internet search to find the best product in their neighborhood or even in the world. Then they’ll proceed to order it online. Video helps provide a quick intro to a product to show how it is used, what it does, where it can be used, and why the person needs it – all within a short video.

To this end, many marketers are approaching audiences with a value-based offer instead of a “sale.” And videos excel at giving consumes a really up-close look at a product in a matter of seconds.

2. Technology Demands More Video

In today’s digital world customers demand video over any other type of content. As we scroll through our social feeds we make a decision to watch, read, or scroll past something in 10 seconds or less. Using video will capture attention the attention of views more than any other medium.

“The attention economy is not growing, which means we have to grab the attention that someone else has today.” –Brent Leary, Co-Founder, CRM Essentials

3. Customers Demand Video

According to Hubspot, 54% of customers want to see brands and companies using video for marketing. Whether it is on social media, an advertisement, or a commercial, video is the most engaging content format for today’s consumers.

Video has become more affordable and available to small businesses. It is the best tool to help connect with the right audience and convert them to leads, donors, or consumers.

4. Adds Personality to your Brand

People are often drawn to brands because of emotional connections to the style and personality of the brand. A video portrays this personality easier than written content ever could. A video helps develop the voice of your organization in order to nurture relationships with your customers and clients.

Consider Facebook’s addition of the auto-play for example. It’s hard to argue that a status update or a random link demands as much attention as a video in your newsfeed.

5. Data & SEO

Over 80% of all traffic will consist of video by 2021. (Cisco)

If you can’t be found online, your company doesn’t exist. SEO (search engine optimization) helps you be found and exist online. SEO has quickly become one of the most important factors in online marketing. When you add video with the right keywords and metadata to your marketing strategies you are more likely to be found on search engines and rank higher when someone is looking for your product or service.

When it comes to written content, do you know how much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to read it again? Did people share it with their friends? The truth is, it’s pretty hard to find the feedback and answer these questions on text-based content.

Video, on the other hand, has this feedback built-in to the platform in which it is posted. Videos measure click-through rates, drop-off points, and how many times it was watched. it does this automatically on many platforms, such as Facebook or Youtube. This lets you know what’s working and what’s not.

6. There Is a Video for Every Marketing Strategy.

65% of viewers watch more than ¾ of a video (Brainshark). which is more than we can say about text-based content. The Nielson Norman Group states that “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

So, if you have a message to get across a video is a sure way to ensure that more of your content is consumed by the customers.

7. Better Email and Ad Click-Throughs

You slaved over that email copy for days and it contains important information for your prospective clients, but does it resonate? Will it drive results? Will recipients even read it?

Enter video.

The use of video in emails has been shown to double click-through rates. Want more effective emails? Use a video.

In conclusion

Video drives results. It informs, provides more engaging content for the consumers, boosts your SEO, and provides an effective way to communicate marketing messages. Try using a video in your next marketing strategy and see what a difference it will make.

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