Why Small Businesses Should Be Using Video

Video is one most important tools in a marketing toolbox. Billboards and tv commercials won’t get you the best bang for your buck anymore. Business videos, brand videos, and video marketing are at the forefront. One of our clients put it best:

“If a picture is worth a thousand words, video is geometrically more powerful of a medium.”

Below are five reasons why you should be using video for your business.

1. Informs and Educates

More often than not, your product or service isn’t one of a kind. Yet, there is always a way to differentiate yourself from the other competitors. If you can tell a story, demonstrate how you are unique, and evoke emotion through a video, you are far more likely to gain interest and excitement from customers and clients. Therefore, video can provide so much more detail and interest than what an article or picture can.

2. Meets the Demand for Video Content

As a technology-dependent culture, people expect brands and companies to use video to market their products. This is often done through the most broadly used medium – social media channels. Facebook, Instagram, Tik Tok, Twitter and Pinterest have billions of users across these channels. Video has become more affordable and available to small businesses and it is the best tool to help connect with the right audience and convert to leads, donors, and/or customers, especially when used in the right channel.

3. Increases SEO

Search engine optimization has become one of the most important factors in online marketing. SEO helps users find your website online. When you add video with the right keywords and metadata to your marketing strategies, you are more likely to be found on search engines. It also helps you rank higher when someone is looking for your product or service.

4. Provides a Strategy for Every Marketing Need

No matter who you’re trying to reach or the message you’re trying to tell, there is always a video type for you to use. From 30-second promotional videos for Instagram to five-minute educational videos on YouTube, there is a video to fill your needs. We have outlined nine different video types in the article linked above to help you fulfill different marketing needs and recognize different video types.

5. Improves Email and Ad Click-Throughs

As a business, your time is money. Video helps you be more efficient with your time, and therefore, money. With every email blast and Facebook ad you create, video is proven to provide a better click-through rate and get the attention of views.

Video can and should be on the forefront of your marketing strategy. We’d love to help — connect with us on your next project.


For more information on the type of work BW Productions does, check out our home page here.