With Salt Lake City’s population steadily growing, the entrepreneurial spirit climbs with owners finding their niche. Small businesses pop up and take off, creating new experiences for everyone to enjoy. Other than marketing through social media or website creation, a key factor in facilitating business growth is through video production. 

Why do Businesses Use Video?

First, we’ve gathered some stats showing the results of video in marketing strategies:

• 89% of video marketers say video gives them a good ROI.
• 85% of all internet users in the United States watched online video content monthly on any of their devices.
• 54% of consumers want to see more video content from a brand or business they support.
• 87% of marketing professionals use video as a marketing tool.
• 85% of marketers say that video is an effective way to get attention online.

Video use in marketing plans are growing with the technological advancements that come. Image quality is crisp and experienced professionals who know what they’re doing can create fantastic content with just an iPhone. Use of Instagram reels are rising as forms of easily consumed content. Facebook stories are just the same. With the Metabusiness suite, companies can now easily produce and share social content across multiple platforms. The ways for businesses to employ and utilize videos in their marketing strategies are more potent than ever and consumers are showing that they’re interested. 

What is Corporate Video Production?

A corporate video is any type of non-advertisement-based video content with multiple utilities for client and employee engagement. These can be announcement, brand, testimonial, or training videos. This content is created for and commissioned by the business itself. Most of these videos are published on the company’s website, posted on social media, or distributed in email marketing.

Types of Corporate Video Production

There are many types of corporate video. Here are a few examples with links to past corporate videos that we made:

• Awards
• Conference/Recap
• Corporate Social Responsibility
• Email
• Product Demonstration
• Recruitment

While these videos are business and corporate related, they all tell a story. Businesses want to deliver a message to their audience and it’s important to get that story out. Whether you’re seeking to grow your business, educate your clients, or tell your brand philosophy, BW Productions will be there every step of the way. 

Want to learn more about the production process? Check out these articles from our blog! The 3 Stages of Video Production. 

Ready to to bring your idea to life? Schedule an appointment for your next project today and tell your story through our lens.

‍