How a Powerful Video Can Increase Support for Your Non-Profit

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The mission and impact of non-profit organizations is extremely important for multiple communities across the country. However, it can be difficult for them to reach an audience in order to generate the necessary resources to keep their doors open. In an increasingly digital world, a video about a nonprofit's mission and needs can certainly be a step in the right direction. In this blog post, you will learn exactly how a professional video can help your non-profit organization recieve more support and how to apply to get a video for your non-profit at no cost!

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The Impact of Visual Storytelling

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The importance of telling your stories visually cannot be understated. It can be very difficult to grab people’s attention through text alone as our attention spans have become increasingly shorter due to short form media consumption becoming the norm.

People rarely read newspapers or magazines, so to reach a large amount of people, you have to create a video. Videos can be especially impactful for non-profits, as research indicates that 57% of individuals who watch a non-profit's video proceed to make a donation.

Emotional Connection 

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Video gives you the ability to show the real people who are impacted daily by your work. Simply capturing their stories will move audiences deeply. From employees, volunteers, to beneficiaries, the opportunity to connect on a human level with them can be a strong motivator for recruitment and donations. By showing real faces and stories, your nonprofit can humanize your people and create an emotional bond with viewers. 

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Awareness and Social Media Presence

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As social media becomes more relevant in our day to day lives, it’s crucial to establish an online presence to create brand awareness. Platforms like Facebook and Instagram prioritize video formats over text and photo, so if you want to reach the audience on social media, a video is the way to do it. Both long and short form videos can make a huge difference in driving engagement and establishing your organization within the community. 

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How to Get a Video Made at No Cost

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The price of making a professional video can often be too hefty for many nonprofit organizations. Between crew, equipment, and editing, the bill can certainly stack up quickly. However, there are opportunities to have this done for free. BW Productions invites non-profit organizations to apply for the Non-Profit Narrative Project, offering professionally produced video and high-quality photos at no cost. Apply today!

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