Using Video to Build Your Business

Did you know that YouTube users watch over 1 billion hours of YouTube every day? Imagine how many hours of video humans consume daily when you consider all the sources and content to watch, such as Netflix, news, movies, TV, and educational content. Spoiler alert it's billions of hours!

Video is an essential part of modern life, especially when running a business and communicating with customers.

There are many ways video can help your business. My goal through this bog, is to convince you that video has a superior ability to create an online presence for your business and give you a path to unlock this potential.

The Benefits of Using Video to Grow Your Online Presence

In 2023, 91% of businesses used video as a marketing tool which is predicted to increase in 2024 and on (1). The are many reasons marketers are keen to use video, but here are a few key benefits.

Understanding of a Product or Service

96% of video marketers say video has increased internet users understanding of their product or service. Many products or services are misunderstood by customers. Especially when they only know your company through a tagline or billboard.

Video can help break past this misunderstanding. Demonstrating to customers exactly what kind of value you could bring them.

Not only can you demonstrate the benefit of your product quickly with video, but you can also demonstrate the negatives customers may experience if they don't seek your solution. A classic example of this is the black and white footage played during infomercials to represent current life without the new product.

Use video to ensure your potential customers understand exactly what you do, who you do it for, and why it can change their lives for the better.

Increased Engagement and Retention

With attention span shortening, videos can be a great tool to capture and hold customer attention. Brands even see 2-3x higher engagement rates with short-form video content than traditional photo & text posts (2).

Short-form videos via TikTok, Instagram, or YouTube can be a great way to initially grab customer attention. However long form videos like podcasts or behind-the-scenes videos can help build trust between yourself and customers.

Doing a podcast or a long-form video can give potential customers an inside look at your company and more importantly yourself and your employees. Long-form video can build a connection with customers before they even walk in the door or make a phone call.

SEO and Online Visibility

Video can be one of the most potent ways to increase SEO for your website and overall online presence for your brand. When you upload videos to your website with optimized titles, transcripts, and meta descriptions, you give search engines exactly what they need to help potential customers find you. The data is clear: pages with video are 53x more likely to reach Google's first page, and attracting 157% more organic traffic than text-only pages(3).

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Not only do videos keep visitors on your site longer (a key ranking factor), but they also create multiple SEO opportunities through transcripts, descriptions, and video sitemaps. For maximum impact, host videos on your domain, include keyword-rich transcripts, and add proper meta tags.

Search engines can be messy, but using video can help them identify your value and to push you to the top so all potential customers that need you, can find you.

Social Media Presence

It is no secret that social media has changed how we do business. With over 308 million social media users in the United States (over 70% of our population); Instagram, TikTok, Facebook, Snapchat, and YouTube are the best places to find and connect with customers.

One key to success on social media is posting consistently, but equally important to consider is the power of consistent video. Videos are prioritized in social media algorithms, as mentioned earlier, they see 2-3 times higher engagement rates than traditional photo and text posts.

To figure out what kind of videos to post on social media look at what competitors and similar brands are doing. Keeping up with trends can play a huge part in increasing your visibility on social media, so copy the format of whatever is going viral and apply it to your business! 

Improved Conversion Rates

According to HubSpot, including videos on landing pages can increase conversion rates by up to 80%! That's a significant number. This is because video captures attention and communicates value faster than any combination of text and images.

If you do not have a video posted on your website's landing page click this work with us link and hop on a call with us. We will help you craft a video that perfectly represents your company's value and drives the conversions you want.

Brand Trust and Humanization

As mentioned earlier using video can help build trust with customers virtually before they ever come in person. Videos can capture the your employees unique personalities and footage of your business can make potential customers feel more comfortable coming in person as they've already gotten a virtual tour.

Video builds trust and humanizes your brand in a way that text and photo cannot.

Paid Video Advertising

Paid video advertising is the best way to introduce your brand to your market and convert people into paying customers. Video ads on platforms like YouTube, Facebook, and Instagram consistently deliver some of the highest ROI in digital marketing. The average click-through rate for video ads is almost twice the rate of traditional display ads. This is because video ads capture attention in crowded social feeds and can tell your story in seconds.

If you're not running video ads, click our work with us link to schedule a call. We'll help you develop a video ad strategy that targets your ideal customers and drives measurable results within your budget.

Why Businesses Don't Use Video

With all the reasons to use video why are so many businesses not doing it? Well it's most likely a fear of failure.

Fear of Visibility

Putting yourself and your business on the internet can be intimidating. We've all heard stories of social media backlash or seen less-than-flattering comments on videos. Many business owners worry about how they'll look on camera, how they'll sound, or whether they might say something wrong. This fear of judgment keeps many businesses from leveraging the power of video, even when they know it could help their growth.

Overcoming Fear

Your potential customers aren't expecting Hollywood-level perfection - they're looking for authenticity and value. Start small with simple videos, perhaps behind-the-scenes content or quick product demonstrations. Remember that even large brands began somewhere, and their early videos weren't perfect either. Working with a professional video team can help ease these concerns, as they'll guide you through the process and ensure you come across naturally and professionally on camera. The potential benefits of video marketing far outweigh the temporary discomfort of getting started.

The Power of Video Is Waiting

In today's digital landscape, video isn't just another marketing tool - it's become essential for business growth. From improving product understanding and boosting engagement to strengthening your SEO and building genuine customer connections, video offers unmatched potential for reaching and converting your target audience.

Don't let fear hold you back from leveraging this powerful medium. Whether you're just starting with simple behind-the-scenes clips or ready to launch a comprehensive video marketing strategy, the time to begin is now. Your competitors already use video, and your customers are actively seeking it.

Ready to take the first step in transforming your business through video? Click our work with us link to schedule a consultation. Let's create videos that showcase your unique value and connect with your audience in ways that text and images simply can't match.

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SOURCES: 

(1)https://www.wyzowl.com/sovm-results-2023/

(2) https://firework.com/blog/short-form-video-statistics

(3) https://www.brightedge.com/blog/how-to-use-videos-to-generate-seo-results

(4) https://datareportal.com/reports/digital-2024-united-states-of-america

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